The Driving Force of Automotive & Mobility Retail
Earlier in his career at SBIG Holdings in Amman, Fahed launched BMW and Land Rover in Jordan, increasing market share from 0.1% to 3% in the first year and scaling the combined business fivefold.
The experience established an approach that would recur throughout his career: understand the intrinsic value of the brand, understand the market deeply, and build the commercial model connecting the two.
Storied Marques,
Grounded in the Region
AUTOMOTIVE & MOBILITY PORTFOLIO
Three marques, one discipline: protect what makes each name distinct rather than flatten them into a single showroom voice. From German engineering precision to British all-terrain capability and go-kart urban wit, Fahed's automotive portfolio reflects a belief that the best retail experiences let a marque's own character lead.
German marque engineering the ultimate driving performance and precision.
BMW
British icon of capable, luxurious all-terrain adventure.
Land Rover
British-born icon of fun, characterful, go-kart urban driving.