SPEAKING
From experience to perspective.
Fahed speaks on leadership, transformation, growth, localisation, consumer markets and the evolving role of the Middle East in global luxury and retail.
His speaking engagements have taken him to Berlin, London, Paris, Rome, Riyadh, Abu Dhabi and Dubai, including appearances at World Retail Congress, RLC Global Forum, Shoptalk Luxe and Altagamma Day.
SIGNATURE THEMES
Leading Through Transformation
What leaders learn when the strategy has to change — and the organisation has to change with it.
Global DNA. Local Relevance.
How international businesses can build cultural relevance without diluting the identity that made them successful.
Culture as Competitive Advantage
Why high-performing organisations are built through people, clarity, trust and accountability.
The Middle East's New Consumer Economy
What global businesses misunderstand about the region — and why its influence on luxury, lifestyle and retail is increasing.
Scaling Without Losing the Soul
How businesses grow while protecting brand, culture and customer connection.
The Leadership Decisions Nobody Sees
Navigating competing priorities, organisational complexity and difficult decisions while maintaining trust and momentum.
Featured Speaking Events [20]
“Community is not a marketing strategy, it is the business model. The brands that invest in it consistently, over time, are the ones that build something genuinely difficult to replicate.”
2026 · World Retail Congress · Berlin
2026 · RLC Global Forum · Riyadh
“Localisation should never compromise identity. Global DNA must remain protected, while relevance is built locally through cultural fluency.”
2026 · Shop Talk Luxe · Abu Dhabi
“Leading Through Radical Pivots That Paid Off - It’s not about how many brands we bring in, it’s about relevance, curation and delivering meaningful online and offline experiences across the region.”
2025 · Altagamma Day · Rome
“Redefining global luxury: With strong fundamentals, a digitally native population, and a deep appreciation for design and heritage, the Middle East is setting new benchmarks for what luxury means today, blending tradition with future-facing innovation.”
“The future isn’t about choosing between experience and performance. It’s about mastering both. Our mission remains focused on transforming stores into spaces of discovery and connection.”
2025 · World Retail Congress · London
2025 · Shaping the Future of Retail · Dubai
“…a dynamic discussion centered on the critical themes of retail innovation, data and tech driven experiences, and future-proofing partnerships.”
2025 · Vogue Business Fashion Futures · Dubai
“Stronger customer connections come from understanding the small nuances of each market. Customers want to be seen, heard, and reflected in our campaigns. By showing we listen, we create brand love and loyalty that lasts. ”
2025 · The Retail Summit · Riyadh
“It doesn’t matter where you shop—what matters is that you feel valued. At Majid Al Futtaim, we use data to make every experience uniquely yours across all our brands.”
2024 · MECS+R 30th Anniversary Gala · Dubai
30 Years of Shopping Centre Excellence in the Middle East.
2024 · Retail Congress MENA · Riyadh
“Start with the Local Customer: Understanding your local customer and market is essential. Building communities around international brands is how we ensure relevance and differentiation.”
2024 · Vogue Business · Dubai
“Finding the perfect blend of old and new to elevate our retail strategies is exactly what we addressed at the recent ‘Tradition Meets Transformation event.”
2024 · World Retail Congress · Paris
“As we navigate the post-pandemic retail landscape, it's important for industry leaders to explore innovative strategies that strike a balance between online convenience and in-store experiences.”
2024 · The Retail Summit · Dubai
“…delving into winning strategies for navigating our dynamic region and highlighting the collaborative partnerships Majid Al Futtaim has forged with its brands.”
2024 · Dubai Fashion Week · Dubai
“The discussion on ‘Fashion Beyond Borders: Navigating Global Trends and Local Identities’ explored the challenges and opportunities in curating collections that resonate both globally and with our diverse market.”
2023 · Seamless Saudi Arabi · Riyadh