The Architect of
Luxury Retail
in the Middle East
Under Fahed's leadership, the lifestyle business developed into a multi-category regional platform spanning fashion, home and design, beauty, specialty retail and other lifestyle concepts.
Its growth combined international brand partnerships with regional market intelligence, customer experience and disciplined execution.
Among the brands introduced or developed in the region under his leadership are lululemon, LEGO, Abercrombie & Fitch, Crate & Barrel and Poltrona Frau.
2025
Global Retail Partner of The Year
Emerging Markets for Retail & Leisure International (RLI) industry.
2024
Retail Business Leader of the Year
Gulf Business Industry Awards honoring exceptional leadership.
2023
Icons of Retail Middle East
Listed among 100 influential leaders in MENA retail industry to look out for.
Global Brands Signed,
Launched & Scaled
FASHION PORTFOLIO
From athletic luxury to Italian tailoring, contemporary sportswear to prestige children's fashion, Fahed has established exclusive licensing relationships with 100+ world-class brands, driving their expansion across the GCC and beyond. His portfolio includes some of the world's most renowned fashion houses, with 6 flagship stores ranked in the global Top 3 for performance among billion-plus-dollar brands. His approach combines brand curation with operational excellence, and customer-centric retail experiences that have consistently delivered top-decile performance metrics.
READY-TO-WEAR
Comme des Garçons
Japanese avant-garde house turning deconstruction into wearable art.
Mugler
Bold Parisian house sculpting body-conscious drama and glamour.
JW Anderson
Boundary-blurring British label where craft meets playful subversion.
Space-age Parisian icon fusing metal, futurism and disco sensuality.
Rabanne
New York's quietly powerful house of elevated, sensual minimalism.
Khaite
Polish couture romance blending old-world craft with modern sensuality.
Magda Butrym
Milanese duo channelling Seventies glamour into after-dark dressing.
The Attico
Irish designer marrying dark romance with delicate, rebellious femininity.
Simone Rocha
LA cool-girl label blending Scandinavian ease with rock-and-roll.
Anine Bing
Margiela's experimental line reworking the everyday into intellectual cool.
Maison Margiela
Milanese smart-luxury house of relaxed, tailored Italian ease.
Eleventy
Master Italian tailoring house dressing men in refined modern elegance.
Corneliani
Parisian house of effortless, bohemian femininity and romantic ease.
Chloé
Storied French maison balancing couture heritage with modern edge.
Givenchy
New York icon blending downtown irreverence with runway polish.
Marc Jacobs
Technical athleisure pioneer turning performance into everyday luxury.
Lululemon
Abercrombie & Fitch
Iconic American brand reimagined as a modern casual luxury powerhouse.
Californian teen-cool label built on laid-back coastal ease.
Hollister
British label fusing rock-edge attitude with pared-back urban cool.
AllSaints
California lifestyle brand channelling youth culture and street-ready style.
PacSun
German powerhouse of sharp, modern professional tailoring.
Boss
New York energy distilled into accessible urban everyday style.
DKNY
Amsterdam atelier crafting conscious, timeless wardrobe essentials.
Rohe
Italian house of ethereal, romantic feminine craftsmanship.
Alberta Ferretti
Christopher Esber
Australian designer of precise, sensual, sculptural tailoring.
CONCEPT STORE
Conceived and brought to life under Fahed's leadership as Chief Executive Officer of Majid Al Futtaim Fashion, THAT opened in Dubai as a 48,000-square-foot, two-floor destination housing more than 250 designers across fashion, beauty, art and lifestyle — a physical answer to the future of retail rather than another store.
Its Mirdif pop-up went on to win Best in Show at VMSD's International Visual Competition, and the concept has since become one of the region's most talked-about retail experiences, a genuine gathering place rather than a shopping floor.
Visit ›
THAT Concept Store
KIDSWEAR
Tartine et Chocolat
Paris's most beloved prestige luxury brand for children's fashion.
IL Gufo
Asolo's luxury childrenswear blending Italian craft with sophistication.
Oilily
Dutch label dressing kids in bold, whimsical, colourful prints.
Abercrombie's junior line bringing all-American casual cool to kids.
A&F Kids
Parisian children's lifestyle house with a playful, immersive world.
Bonton
In The Room
