The Custodian of
Fine Jewellery & Watchmaking

At the Al Tayer Group, Fahed built and curated a portfolio spanning Boucheron, Bulgari, Asprey, Pomellato, Pianegonda and Azza Fahmy, brought to the region through Al Tayer's Azal and Harvey Nichols platforms and grounded in direct relationships with the world's most storied Maisons.

His work was recognised in Society Dubai's Desert Diamonds feature, profiling the ten most influential people who brought fine jewellery and watchmaking to the Gulf.

He later joined L'Azurde, Saudi Arabia's leading gold and jewellery manufacturer, leading its landmark 2016 listing on the Tadawul, the first Gulf jewellery company to go public, and many times oversubscribed on its investor roadshow across the region. His sourcing work has carried him from Baselworld's watch and jewellery halls in Switzerland to the diamond ateliers of Surat, India.

The World's Most Storied Maisons,Curated for the Gulf

JEWELLERY PORTFOLIO

From Place Vendôme to Piazza San Babila, Fahed's jewellery and watch portfolio has brought the region direct access to some of the most storied names in fine adornment, alongside a new generation of homegrown Arab jewellery houses.

London's royal jeweller and purveyor of fine goods since 1781.

Asprey

Egypt's storied fine jewellery house, drawing on Pharaonic and Islamic heritage.

Azza Fahmy

Nadine Kanso's contemporary Arabic calligraphy jewellery, reimagining fine adornment.

Bil Arabi

Boucheron

Paris's founding Place Vendôme jeweller, master of colour since 1858.

Iconic American store housing a multi-brand fine-jewellery destination under one roof.

Bloomingdale's

Bvlgari

Rome's iconic jeweller, fusing classical opulence with bold modern design.

Damiani

Italian family maison of award-winning diamond craftsmanship and elegance.

Harvey Nichols

British luxury retailer with a curated fine-jewellery houses.

Saudi Arabia's leading jewellery manufacturer, the first Gulf jewellery company on Tadawul.

L'Azurde

Marla Aaron

New York designer of ingenious, unisex locks reimagined as fine jewellery.

Contemporary Parisian house making diamonds modern, sensual and effortlessly wearable.

Messika

Beirut fine-jewellery house transforming Lebanese heritage into contemporary design.

Nada Ghazal

Italian silver house of bold, sculptural, statement-making design.

Pianegonda

Milan's colour-driven fine jewellery house, redefining Italian glamour since 1967.

Pomellato

Stephen Webster

British jeweller of rebellious, rock-and-roll fine jewellery with edge.

A Timepiece Offering
Built the Same Way

WATCHES

Watches were as central to the brief as fine jewellery. Annual buying trips to Baselworld's watch halls in Switzerland, and direct meetings with the principals behind Swiss watchmaking houses, shaped a timepiece offering built with the same rigour and relationships as the jewellery portfolio.

The interest runs personal as much as professional. His travels have taken him to Ginza's landmark Seiko clock tower and to Kurono Tokyo, Hajime Asaoka's celebrated independent atelier, a pilgrimage familiar to serious collectors.

In The Room