The Tastemaker of
Beauty & Specialty Retail in the Middle East
Beyond fashion, home and jewellery, Fahed has built a beauty and specialty portfolio defined by cult skincare science, artisanal eyewear and generation-spanning play; brands united less by category than by obsessive craft and a devoted following.
From Shiseido's century of Japanese beauty heritage to LEGO's 48,000-square-foot Dubai flagship, each partnership was built on the same conviction: specialty retail thrives when the brand's own culture is protected, not diluted, on its journey into the region.
Bringing LEGO
to the GCC
A CATEGORY OF ITS OWN: PLAY
Under Fahed's leadership, LEGO was brought to the GCC as a full retail network across Dubai and the wider region — immersive, full-scale brick stores each with a personalisation studio, pick & build wall, and floor-to-ceiling murals bringing the Danish icon's play philosophy to families of every age.
It stands as one of the most photographed retail relationships in the region's specialty portfolio.
In The Room
Cult Brands, Considered Rituals, Curated for the Region
BEAUTY & WELLNESS PORTFOLIO
Beauty brands, one discipline: identify the names collectors already seek out abroad, and give them a regional home worthy of their following. From botanically-driven apothecary skincare to cell-renewing science and artisanal eyewear, Fahed's beauty portfolio reflects a belief that the best retail experiences protect what made a brand beloved in the first place.
Australian apothecary of botanically-driven skincare and considered ritual.
Aesop
Science-led skincare built on cult, cell-renewing technology.
Augustinus Bader
Jacques Marie Mage
LA eyewear house of limited-edition, artisanal collectible frames.
Japanese beauty house merging science, artistry and skincare heritage.