He brought lululemon, LEGO, Abercrombie & Fitch, Crate & Barrel and Poltrona Frau to the Gulf, and Bvlgari, Boucheron and Harvey Nichols in the years before. He took a Saudi jeweller public nine times oversubscribed and negotiated a landmark real estate partnership in Egypt, working across the GCC, Levant, North Africa, Western Europe and the USA. A culture builder before a portfolio builder, he starts with the team and the numbers follow.